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BRIGHTENING VITAMIN C SERUM: Bring dull skin back to the bright side with our Vitamin C brightening serum! Its lightweight jelly formula gives skin a plumper-look and is packed with nourishing Vitamin E and B5, plus antioxidant-rich grapefruit. The star ingredients - Vitamin C and Niacinamide (Vitamin B3) helps create a double brightening effect to provide your skin with its daily dose of vitamins! 


  • Upgraded formula
  • Absorbs quickly with no sticky residue
  • Easy-to-use pump dispenser
  • Gluten-free


  • Vitamin C Derivative 7% (Ethyl Ascorbyl Ether): Stabilized form of Vitamin C that helps improve the skin's immediate shine and radiance
  • Niacinamide 2% (Vitamin B3): Evens skin tone and improves skin brightness without dryness
  • Panthenol 2% (Pro-Vitamin B5) + Vitamin E: Soothing & moisturizing effect
  • Grapefruit Extract: Provides healthy glow to skin

CLINICAL RESULTS: *Based on a Clinical Study on the Skin Brightness, Skin Transparency, Skin Radiance, and Outer/Inner Melanin.

  • Improvement in Humans on 22 women aged from 20-39, Bright Side Up is considered to improve Skin Brightness, Skin Transparency, and Skin Radiance.

HOW TO USE: Apply 1-2 pumps on clean face after cleansing and before moisturizer. Use on the face and neck every morning and at night. 

RECOMMENDED TO USE WITH: Use it with Say You Dew moisturizing cream to recharge skin moisture levels and boost skin radiance.

PETA ANIMAL TEST-FREE & VEGAN CERTIFIED: Under PETAs 'Global Beauty Without Bunnies' Program, I Dew Care assures that our products do not contain any animal derived ingredients and the brand does not conduct or pay for animal testing for any of our products.

YOUR SATISFACTION MATTERS: If you are unhappy with any of our products, please contact us within 90 days of purchase date with your order ID.